Content Creator

WRK+ (The GrEEK Campus & MQR)

LOCATION
Head Office at The GrEEK Campus, Downtown, Cairo, Egypt (with travel between The GrEEK Campus West location and MQR locations East and West Cairo as needed)

JOB OVERVIEW
WRK+ is seeking a highly creative, dynamic, and proactive Content Creator to join our growing marketing team. This role is central to shaping our brand voice and visual identity across all digital platforms, primarily focusing on social media. You will be responsible for bringing our unique community, vibrant spaces, and exciting events to life through engaging visuals and compelling narratives. If you're passionate about storytelling, skilled with a camera, and thrive in a fast-paced environment, we want to hear from you!

KEY RESPONSIBILITIES

Social Media Content Strategy & Management:

○ Develop, manage, and maintain a comprehensive social media content calendar across platforms like Instagram, LinkedIn, TikTok, and others.

○ Ideate and create diverse content formats including static posts, carousels, short-form videos, infographics, and engaging copy that aligns with brand guidelines and marketing objectives.

○ Ensure consistent brand messaging, tone of voice, and visual style across all platforms.

Reels & Short-Form Video Production:

○ Brainstorm innovative and trending ideas for short-form video content (Reels, TikToks) that capture attention and drive engagement.

○ Plan, scout, and execute on-location shoots within The GrEEK Campus and MQR demonstrating strong videography and storytelling skills.

○ Edit and produce high-quality video content, incorporating trending audio, effects, text overlays, and transitions to maximize engagement.

Event Coverage & Live Storytelling:

○ Actively cover events, workshops, and community gatherings held at WRK+ locations, capturing key moments, speakers, and attendee interactions.

○ Create compelling real-time stories for Instagram utilizing various features to provide dynamic live coverage.

○ Engage with our community to gather immediate reactions and testimonials.

Interviews & Feature Content:

○ Plan and conduct engaging interviews with tenants, community members, event organizers, and industry experts for blog posts, social media features, and video content.

○ Research topics and prepare insightful questions to extract valuable information and compelling stories.

○ Transcribe, edit, and adapt interview content into various formats suitable for digital consumption.

Content Performance & Optimization:

○ Monitor social media trends, algorithm changes, and competitor activities to inform content strategy.

○ Assist in tracking and analyzing content performance metrics to identify successful strategies and areas for improvement.

○ Adapt content based on performance insights and audience feedback.

Cross-Functional Collaboration:

○ Collaborate closely with the marketing team, graphic designers, event managers, and other departments to ensure content aligns with broader campaigns and business goals.

○ Contribute to brainstorming sessions for new marketing initiatives and content ideas.

Content Shooting & Production:

○ Plan, scout, and execute photo and video shoots for a variety of marketing materials, including social media content, website visuals, promotional videos, and internal communications.
○ Set up and manage lighting, audio, and camera equipment effectively for both indoor and outdoor environments.
○ Collaborate with the marketing team to brainstorm concepts and bring creative ideas to life through visual mediums.

Video Editing & Post-Production:

○ Edit raw video footage into polished, engaging content for various platforms (e.g., short-form videos for Reels/TikTok, longer promotional videos, interviews).
○ Incorporate motion graphics, text overlays, music, and color grading to enhance visual appeal and storytelling following our branding guidelines for each of our brands.
○ Manage and organize video project files and assets efficiently.

Photography Editing & Retouching:
○ Select, edit, and retouch high-resolution photographs to ensure brand consistency and visual excellence.
○ Perform color correction, cropping, and other necessary adjustments for optimal output across all digital mediums and print if needed.
○ Maintain an organized photo library for easy access and archiving.

Podcast Production (Audio & Video):
○ Set up and manage audio recording equipment for podcast interviews and discussions.
○ Record and optimize audio for clarity and professional quality.
○ Edit podcast audio, including noise reduction, mixing, and mastering.
○ If applicable, record and edit video versions of podcasts for platforms like YouTube, ensuring high-quality visuals alongside audio.

Equipment Management:
○ Oversee the maintenance, proper handling, sourcing and/or renting and organization of all photography, videography, lighting, and audio equipment.
○ Advise on equipment upgrades and necessary purchases to stay current with industry standards.

QUALIFICATIONS & REQUIREMENTS:

● Proven experience (2-3 years) as a Content Creator, Social Media Specialist, or similar role, with a strong portfolio showcasing relevant work.

● Excellent proficiency in both Arabic and English, with strong writing, editing, and verbal communication skills.

● Demonstrable skills in videography and photography, with an eye for compelling visuals.

● Proficiency in video editing software (e.g., CapCut, InShot, etc.).

● Deep understanding of social media platforms (Instagram, TikTok, LinkedIn) and their respective content best practices and trends.

● Ability to work independently, manage multiple tasks, and meet tight deadlines in a fast-paced environment.

● A creative mindset with a passion for storytelling and capturing engaging content.

● Proactive, self-motivated, and eager to learn and experiment with new formats.

WHY YOU'LL LOVE WORKING WITH US:

• Dive into a Dynamic Vibe: 
  Forget boring. You'll be part of a young, energetic team in a fast-paced, ever-evolving company that's reshaping Egypt's workspace scene.

• Make Your Mark, Big Time: 
  This isn't just a job; it's your chance to directly shape the digital voice of a leading brand. Your ideas won't just be heard, they'll be seen!

• Real Impact, Right Away: 
  Get hands-on with diverse, exciting projects that actually make a difference. No busywork, just real-world content creation with a tangible impact.

• Level Up Your Career: 
  We're all about growth. Work side-by-side with seasoned pros, expand your skills, and unlock new opportunities in a company that's always pushing forward.

• Connect with Greatness: 
  You'll be plugged into an incredible community at The GrEEK Campus and MQR, rubbing shoulders with innovative startups, ambitious entrepreneurs, and even big-name companies. Network, learn, and grow your circle!

TO APPLY: 
Please submit your resume along with a 1-minute video explaining why you are the ideal candidate for this role. 

A strong portfolio is essential for consideration – Kindly include links to your portfolio or social media handles showcasing your relevant content creation work.