In a world obsessed with speed, tech, and disruption, gold might seem old-fashioned. But my journey into this ancient asset led me to create Dhabk.com; a modern platform for investing in gold. Here’s why I believe in gold, what sparked Dhabk.com, and what I’ve learned along the way.

Why Gold Still Makes Sense 
Gold has always been a safe place to put your money. It’s not just a shiny metal — it’s a reliable store of value that doesn’t depend on governments, tech trends, or financial markets. While currencies can lose value and stocks can crash, gold holds steady.

In times of uncertainty — like economic crises, inflation, or global conflict — people turn to gold because it’s trusted, easy to trade, and keeps its worth. You can’t print more of it, and it doesn’t rely on digital systems that can fail.

Gold isn’t old-fashioned — it’s timeless. If you want to protect your wealth and have something real you can count on, gold still makes perfect sense.

The Empire of Gold Vision
Empire of Gold is the parent company behind Dhabk.com. Our business is built on three major revenue streams:

           1.       Selling physical gold through Dhabk,com, our platform that offers well-known brands like BTC, Sam, and Gold Era. We’ve made the process seamless by partnering with Teba for Money Transfer, ensuring reliable delivery across Egypt.

           2.       Supplying gold to a certified gold investment fund. We’ve received final approval from the Financial Regulatory Authority (FRA) and are now in the final execution phase. This step marks a key milestone in our vision to modernizing gold as an investment vehicle.

           3.       Launching a new mobile app that allows users to buy and sell fractional gold based on local market prices. This app also offers storage services, thanks to our partnership with EGYCash — the only vault in Egypt certified by both the Central Bank and the FRA.

Through these streams, we’re reshaping how Egyptians and the wider region access and invest in gold.

What Sparked Dhabk
I founded Dhabk in December 2024, after a diverse 25-year journey in telecom, media, marketing, and finance. My turning point came during my time as Deputy CEO at the Egyptian Mercantile Exchange, where I introduced gold as a tradable commodity. That was when I saw the opportunity: despite its timeless value, gold was locked behind outdated systems. I wanted to unlock it for a new generation.

The Problem We’re Solving
Dhabk.com is solving something personal — and widespread. Traditional gold buying is intimidating, confusing, and full of friction. I wanted to build something I could use myself: simple, secure, mobile-first. Dhabk helps you invest in gold in small, flexible amounts — without the headaches.

What Surprised Me Most
What humbled me was this: no matter how much experience you bring in, a startup will break you open. You need to listen more than you talk. And you must be willing to rebuild your own thinking on the go.

Resilience Matters. But Speed Wins.
Coming from a corporate background, I had to shift gears. As an entrepreneur, I’ve learned that resilience keeps you in the game—but speed is what wins it. In today’s fast-paced market, being strong isn’t enough; you must act quickly, adapt faster, and seize opportunities before they pass. Resilience helps you bounce back from failure, but speed allows you to iterate, pivot, and grow ahead of competitors. My advice: build a mindset that embraces calculated risks, cut through bureaucracy, and don’t wait for perfection. Launch, learn, and refine. The market rewards those who move—not just those who endure. In startups, you fix the plane while you’re flying it. You don’t wait for perfect. You just move — fast. That’s the difference between a startup founder and a corporate CEO. One is planning for perfect. The other is already in the air.

My Routine: The Core That Keeps Me Grounded
Founding a company can feel like riding a rollercoaster in a storm. What keeps me grounded is a personal routine I’ve held onto for years:

           1.       Gratitude to God and Family – Every day, I express gratitude to God — for the wins, the losses, and everything in between. I believe that everything happens for a reason, and in the end, it turns out better than I could ever plan. I’m also deeply thankful to my family — their love and support are the quiet strength behind every bold move I make.

           2.       Another key lesson I’ve embraced as an entrepreneur is the power to surround yourself with young, energetic, and experienced people. They bring fresh perspective, agility, and drive that fuel momentum. At the same time, always keep a close eye on the market—understand trends, listen to customers, and track your competitors. Don’t waste time reinventing the wheel, but don’t just copy it either. Instead, focus on delivering more value through your product or service. Your goal should be to carve out a clear, compelling Unique Selling Proposition (USP)—something that sets you apart and makes customers choose yo

           3.       Stay Physically Active – I make it a point to play sports three to four times a week. It keeps my body sharp, my mind clear, and my spirit energized.

This routine doesn’t just keep me going — it reminds me why I started.

Advice to Young Entrepreneurs
 If you’re building something in a traditional space like gold or finance, embrace the chaos. Learn the rules deeply — then figure out which ones are worth breaking. And most importantly: don’t wait until everything’s perfect. Start. Move. Learn fast. Fix faster.

Final Words
Dhabk wasn’t built to ride a trend. It was built because I believe people deserve smarter, more modern access to real value. Gold isn’t just tradition — it’s trust. And we’re making it accessible, one click at a time.